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Building Lily Max: the engine behind every Lily product

Purva Gupta · Co-founder & CEO · April 4, 2026 · 9 min read

Lily Max started with a simple conviction: product intelligence should be a living system, not a one-time enrichment project. Here's how we built it.

One model of products and shoppers

Everything begins with a unified model of your catalog and the demand around it. That model is what every downstream channel, agentic, Google, Meta, onsite, draws from, so improvements compound instead of fragmenting.

Test, deploy, learn

We treat every enrichment as a hypothesis. Lily Max tests which signals lift performance, deploys what wins, and feeds the outcome back into the model. The system gets smarter with every cycle.

See Lily in action

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