FAQs
Find answers to frequently asked questions about Lily, AI search strategy, and more.
Lily Max is the AI engine behind every Lily product. It builds a unified model of your catalog and demand, then tests which product signals actually lift visibility, conversion, and ROAS, deploying what wins across every channel.
More InfoLily Max is the AI engine behind every Lily product. It builds a unified model of your catalog and demand, then tests which product signals actually lift visibility, conversion, and ROAS, deploying what wins across every channel.
More InfoLily AI is the company behind Lily Max, the product intelligence platform for AI commerce. Founded in 2015, Lily AI makes retail and brand catalogs legible to the search engines, ad platforms, and AI agents that decide what shoppers see.
More InfoAgentic product intelligence is structured, machine-readable product data built so AI agents and answer engines can understand, compare, and recommend products. Lily Max generates and maintains that layer so your catalog performs wherever AI does the discovering and the choosing.
More InfoLily Max runs a continuous loop. It detects gaps in your product data, generates enrichment in consumer language, launches a controlled experiment, measures the lift against a holdout, and scales what works across your full catalog.
More InfoLily Max is built for retailers and brands that depend on product discovery, especially performance marketers and feed managers. It works for catalogs across fashion, footwear, beauty, skincare, and home, from growing brands to global enterprises.
More InfoLily Max supports four surfaces: Google Ads, Meta Ads, AI discovery and agentic commerce, and onsite search and merchandising. On paid surfaces it improves measured performance. On AI surfaces it improves how readable and recommendable your products are.
More InfoLily is an AI platform for retail media and agentic commerce. We connect product data, shopper intent, and paid channels so brands and retailers can grow profitably, across Google Ads, Meta Ads, onsite placements, and emerging AI discovery surfaces.
More InfoGoogle Ads (Shopping, Performance Max, and Search), Meta Ads (Advantage+, catalog, and prospecting), onsite search and recommendations, plus AI discovery across agentic shopping surfaces and answer engines.
More InfoNeither. Content is an output and feeds are a distribution layer. Lily Max improves the underlying product intelligence those outputs carry, and proves which improvements move performance before deploying them.
More InfoPricing is based on your catalog size and the surfaces you choose, structured as credits across Google Ads, Meta Ads, AI discovery and agentic, and onsite. Book a demo for pricing scoped to your catalog.
More InfoPricing is tailored to your catalog size, channels, and ad spend. We offer plans for growing brands through to enterprise retailers and marketplaces. Book a demo for a quote tailored to your business.
More InfoWe typically start with a scoped pilot so you can see measurable impact on your own catalog before committing. Talk to us about what a pilot looks like for your team.
More InfoFeed tools move your catalog data and agencies manage your campaigns, but neither improves what the data actually says. Lily Max enriches the product attributes and language those systems depend on, then proves the lift with controlled tests.
More InfoVisibility tools tell you where you appear. Lily Max improves the inputs that determine whether AI systems surface your products at all, and ties those improvements back to revenue, not just a score.
More InfoACO optimizes agentic surfaces. Lily Max applies the same operating discipline across agentic commerce plus Google, Meta, organic, and onsite, so improvements compound instead of fragmenting per channel.
More InfoLily Max works from your existing product feed and catalog data, the same titles, attributes, and descriptions your feed and PIM already hold. No replatforming or new data pipeline is required to begin.
More InfoLily Max treats every enrichment as a hypothesis: it tests which signals lift performance, deploys what wins, and feeds the outcome back into the model so accuracy improves with every cycle.
More InfoYes. Lily operates inside your accounts and you retain full ownership of your data and campaigns. Your data is used only to operate your campaigns and is never sold.
More InfoLily measures every change against a control. Using A/B and difference-in-differences testing, Lily isolates the lift caused by better product data, so results reflect the enrichment, not seasonality or spend. Tested, not promised.
More InfoNo. No tool can guarantee placement, ranking, or citation on an AI surface, and Lily does not claim to. Lily Max improves the readiness and quality of the product data those systems read, which is the part you control. What does Lily do? Lily is an AI platform for retail media and agentic commerce. We connect product data, shopper intent, and paid channels so brands and retailers can grow profitably, across Google Ads, Meta Ads, onsite placements, and emerging AI discovery surfaces. What is Lily Max? Lily Max is the AI engine behind every Lily product. It builds a unified model of your catalog and demand, then tests which product signals actually lift visibility, conversion, and ROAS, deploying what wins across every channel. Which channels does Lily support? Google Ads (Shopping, Performance Max, and Search), Meta Ads (Advantage+, catalog, and prospecting), onsite search and recommendations, plus AI discovery across agentic shopping surfaces and answer engines. Is Lily a content generator or a feed manager? Neither. Content is an output and feeds are a distribution layer. Lily Max improves the underlying product intelligence those outputs carry, and proves which improvements move performance before deploying them. How is Lily priced? Pricing is tailored to your catalog size, channels, and ad spend. We offer plans for growing brands through to enterprise retailers and marketplaces. Book a demo for a quote tailored to your business. Is there a free trial? We typically start with a scoped pilot so you can see measurable impact on your own catalog before committing. Talk to us about what a pilot looks like for your team. How is Lily different from AI visibility tools? Visibility tools tell you where you appear. Lily Max improves the inputs that determine whether AI systems surface your products at all, and ties those improvements back to revenue, not just a score. How is Lily different from agentic-commerce-only (ACO) tools? ACO optimizes agentic surfaces. Lily Max applies the same operating discipline across agentic commerce plus Google, Meta, organic, and onsite, so improvements compound instead of fragmenting per channel. What data does Lily need to get started? Your product catalog, ad accounts, and storefront. Lily ingests catalog and performance data to build a model of your products and shoppers, then operates inside your existing accounts. How does Lily keep product intelligence accurate? Lily Max treats every enrichment as a hypothesis: it tests which signals lift performance, deploys what wins, and feeds the outcome back into the model so accuracy improves with every cycle. Do I keep control of my ad accounts and data? Yes. Lily operates inside your accounts and you retain full ownership of your data and campaigns. Your data is used only to operate your campaigns and is never sold. Can I measure revenue from AI-driven discovery? Yes. Lily tracks how AI-driven discovery and agentic surfaces contribute to revenue, so you can see the impact of product intelligence beyond traditional channels. Why does Lily say "the score is not the outcome"? A visibility score is a means, not an end. Lily Max uses it to find the product signals most likely to move visibility, conversion, and ROAS, then decides what to deploy based on measured performance. What kind of results do customers see? Outcomes vary by catalog and starting point, but customers typically see meaningful lifts in agentic and paid-channel revenue without proportional increases in ad spend, because the catalog itself does more of the work. How long until I see impact? Most teams connect their data and launch within days, and begin seeing optimization impact as Lily Max iterates on product intelligence across channels. How long does onboarding take? Most teams connect their catalog, ad accounts, and storefront and launch within days. We work alongside your team to scope a pilot and roll out across channels. How does Lily protect my data? Data is encrypted in transit and at rest, access is least-privilege, secrets stay server-side, inputs are validated, and access is logged. See our Security & Data Trust page for more. Is my catalog or ad data ever shared or sold? No. Your data is used only to operate your campaigns and improve your results. It is never sold. Does Lily work for agencies managing multiple brands? Yes. Agencies use Lily to run catalog-aware retail media and product intelligence across multiple clients, with each brand's data kept separate and campaigns operated inside the client's own accounts. How do I partner with Lily as an agency? Reach out through our demo form and tell us about your clients and channels, we'll walk you through how partnering with Lily works.
More InfoYes. Lily tracks how AI-driven discovery and agentic surfaces contribute to revenue, so you can see the impact of product intelligence beyond traditional channels.
More InfoA visibility score is a means, not an end. Lily Max uses it to find the product signals most likely to move visibility, conversion, and ROAS, then decides what to deploy based on measured performance.
More InfoOutcomes vary by catalog and starting point, but customers typically see meaningful lifts in agentic and paid-channel revenue without proportional increases in ad spend, because the catalog itself does more of the work.
More InfoMost teams connect their data and launch within days, and begin seeing optimization impact as Lily Max iterates on product intelligence across channels.
More InfoNo. Lily Max works with your existing feed, PIM, commerce platform, and agency. There is no replatforming. It improves the quality of the product data those systems already distribute, so the tools you run perform better.
More InfoGetting started begins with connecting your product feed and scoring your catalog to find the highest-impact gaps. Most teams launch within days and see validated results as the first controlled test resolves. Timelines vary by catalog size and data quality.
More InfoMost teams connect their catalog, ad accounts, and storefront and launch within days. We work alongside your team to scope a pilot and roll out across channels.
More InfoData is encrypted in transit and at rest, access is least-privilege, secrets stay server-side, inputs are validated, and access is logged. See our Security & Data Trust page for more.
More InfoNo. Your data is used only to operate your campaigns and improve your results. It is never sold.
More InfoYes. Agencies use Lily to run catalog-aware retail media and product intelligence across multiple clients, with each brand's data kept separate and campaigns operated inside the client's own accounts.
More InfoReach out through our demo form and tell us about your clients and channels. We'll walk you through how partnering with Lily works.
More InfoBook a personalized demo and we'll answer them, and show you how Lily can grow your retail revenue.