Performance Max for large catalogs, without the guesswork

Performance Max promises automation, but for large catalogs it often delivers opacity: budget flows to a handful of products and the long tail goes dark. The fix isn't fighting the algorithm. It's feeding it better inputs.

Structure follows product intelligence

When your product data is rich and consistent, PMax has the signals it needs to surface the right products to the right queries. When it's thin, the system falls back to whatever converts fastest, usually your hero SKUs.

Lily Max turns product attributes into campaign structure and continuously optimizes toward margin and lifetime value, not just clicks, so the long tail gets a fair shot.