How a home brand grew agentic revenue 3x in a quarter
When this home-goods brand came to Lily, their catalog was strong but their agentic visibility was near zero. AI assistants simply couldn't interpret enough about their products to recommend them with confidence.
The work
We enriched attributes across their core categories, aligned descriptions to real shopper language, and structured trust signals so agents could reason over them. Then we measured, relentlessly.
The result
Within a quarter, attributable agentic revenue grew threefold, with no increase in ad spend. The catalog did the work.

See Lily in action
Book a personalized demo and see how Lily can grow your retail revenue.
Related Blogs
The most expensive thing in retail right now
Brands are pouring attention into a future that isn't generating revenue yet, while the surfaces actually producing revenue today get treated like settled infrastructure. A preview of my CommerceNext session with Ken Pilot and Noam Paransky.
By Purva Gupta
Google says conversational attributes are optional. History says otherwise.
Mobile-friendly, page speed, structured data: Google introduced each as optional, and each became the price of entry. Conversational attributes, its new AI-shopping feed fields, look like the next one.
By Purva Gupta
You don't have an agency problem. You have an input problem.
A CMO fired three paid agencies in two years and decided you can't find a good one anymore. The real problem was upstream: the old agency edge has been commoditized, and the leverage has moved to the inputs only the brand controls.
By Purva Gupta