The score is not the outcome
It's tempting to optimize for a number. A visibility score is concrete, trackable, and easy to celebrate. But a score is only valuable if it predicts something you actually care about: revenue, conversion, ROAS.
From score to signal
Lily Max treats the score as a starting point: it finds the product signals most likely to move visibility, conversion, and ROAS, then tests them. The score is how we find candidates; performance is how we decide.
This is the discipline that separates product intelligence from content generation. Anyone can produce more text. The hard part is knowing which changes are worth deploying, and proving it.
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