All customer stories
TapestryDouble-digit search lifts
Tapestry boosts traffic and sales from Google Search with Lily AI
At CommerceNext 2024, Tapestry (parent of Coach) and Lily AI showed how enriching product attributes with customer-centric language drove high-single and double-digit lifts across SEM, SEO, and Site Search.
Double-digit
SEO lifts: sales & PDP views per SKU
Double-digit
SEM lifts: sales & PDP views per SKU
High-single+
Conversions & avg. sales per view
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