One engine for Google & Meta paid performance.

Lily Max enriches the product intelligence inside your GMC feed, then proves the lift with matched-spend tests so Shopping, Performance Max, and Demand Gen all run on a better feed.

• Shopping adsProduct titles, descriptions, attributes, pricing, availability, categories, and feed quality influence eligibility, matching, and product placement.
• Performance MaxPMax can use Merchant Center product data across Google inventory. Lily improves the product intelligence PMax can work with.
• Demand Gen product-feed adsWhen product feeds are connected, product data can power more browsable discovery experiences across Google surfaces.

Lily Max enriches the product data Meta Ads depends on, then tests what actually lifts ROAS against a holdout.

• Advantage+ catalog adsMeta turns Commerce Manager catalog data into personalized product creative. Lily improves the product intelligence feeding that creative.
• Dynamic retargetingProduct viewers and cart abandoners can be re-served cleaner, richer product data tied to the items they engaged with.
• Prospecting at scaleBetter catalog attributes give Meta more product context for matching new shoppers to relevant items.